Lauren Schell is a Producer and Creative Business Strategist specializing in original IP ideation + beauty CPG development. She lives for high-impact brand storytelling. With a decade of experience producing large scale productions across the advertising, music, film, and TV industries she helps agencies, brands, and production companies scale creatively and commercially. Creative integrity leads all that she does— she aims to make beautiful moving images that speak to the soul above all else.
Lauren’s work spans global campaigns, a feature length rom-com that was previously in development with the Harold Greenberg Fund, and collaborations with Emmy and Billboard Award Winning talent. From shaping the look and feel of 360 narratives to navigating complex multi-national contracts, producing million dollar productions, finding the perfect talent for the role or helping build the moon for your favourite sports brand she brings a rare blend of aesthetic vision, relentless whimsy and business acumen to every project.
Above all else she values conscientious storytelling, and knows the thought + intentionality brands must take when crafting their messages: with great power comes great responsibility in the way we shape the collective consciousness in the pursuit of commerce. For the betterment of society, and all that jazz. Lofty AF. We know, we know. But there is no try. There is only do. ( I didn’t write that…)
If you really want to understand what working with her is like, here’s a quote from Tina Fey that sums it up succinctly.
“Ever since I became an executive producer of 30 Rock, people have asked me, “Is it hard for you, being the boss?” and “Is it uncomfortable for you to be the person in charge?” You know, in that same way they say, “Gosh, Mr. Trump, is it awkward for you to be the boss of all these people?” I can’t answer for Mr. Trump, but in my case it is not. I’ve learned a lot over the past ten years about what it means to be the boss of people. In most cases being a good boss means hiring talented people and then getting out of their way. In other cases, to get the best work out of people you may have to pretend you are not their boss and let them treat someone else like the boss, and then that person whispers to you behind a fake wall and you tell them what to tell the first person.”
Lauren specializes in Entertainment contracts, International production in CAN/ US/ MEX/UK, IP protection, media purchasing, music licensing, project scoping, business development, creative consulting, creative ideation & execution, A-List talent management, comedy punch up and list making.
She puts kale in her smoothies and is aiming for 10k steps a day, wish her luck.
Clients include: Corus Entertainment, Rogers, CBC, Shutterstock Studios, Leo Burnett, Zulu Alpha Kilo, Wunderman and Thompson, One Method/Bensimon Byrne, Mint, Salt XC, Cheil, Ghost Robot, Summoner Studios, SJC Content. Her work has aligned her to work with some of the most recognizable brand names in the business on Tier 1 video campaign work. Client work includes: Ferrari, Nike, HSBC, TD Bank, Interac, Visa,Buick, Mark Walhberg, HGTV’s Leave it to Bryan, Subaru, Genesis and the Young People’s Theatre. If you read all the way to the end, even the mice type then I salute you. You’re my people. #Gang. You like the little details. It’s ok. It’s a weird habit. I have it too. But it’s ok. I won’t tell anyone you read all of the mice type. We’re the same kind of weird.